Sustainability

Mountain Red is committed to ensuring environmental sustainability with all of its products. New Zealand is a clean, unpolluted set of Islands nestled in the South Pacific. Mountain Red is committed to the responsible management of New Zealand’s natural resources.

Sustainable Harvesting of Mountain Red Deer Velvet

Each year male deer grow antler, this process of annual regeneration is unique to deer. In the wild, the male deer sheds its antlers each year. Mountain Red Deer Velvet is harvested to support this natural event. For farmed deer in New Zealand it is recommended that the deer velvet be removed in order to prevent the stages using them as weapons and damaging themselves and other deer as is common in the wild. The removal process is sustainable given its annual regeneration and with the product being humanely harvested under strict quality control methods to ensure animal health and welfare. Mountain Red guarantees that no animal is harmed in the harvesting of its product.

Sustainable Harvesting of Mountain Red Greenlipped Mussel Extract

Once the Greenlipped Mussels have reached maturity they are harvested and processed for Mountain Red adhering to the strict standards required by government licensing conditions for approved aquaculture facilities to ensure a premium quality product.

The mussels are harvested when fully grown by lifting the growing lines and carefully removing the mussels from each individual line. Once the mussels are removed from the growing lines they are reseeded for continued harvest. Harvesting is synchronised with factory production to ensure the mussels spend a minimum time out of the water. Once the mussels are harvested, they are transferred to the processing plant, the shell is removed, and the extract is freeze dried using low temperatures and vacuum controls to remove the water. This process preserves the integrity of the bioactive molecules and ensures the stability and activity of the vast array of nutrients naturally contained within the extract.

New Zealand has a world class aquaculture industry committed to environmental sustainability.